First Niagara checking customer acquisition


We used “facts” as our creative foundation. This mailing became the control and the idea worked incredibly well in every channel.



#10 Package. Number One Control

This simple but engaging package surpassed expectations and projections.


Animated Retargeting Display Ad

An engaging kinetic visual, bringing the creative campaign and value proposition to life: All ATMs were FREE.


Landing Page

A strong execution that delivered important information and reinforced the offer and differentiating benefit of First Niagara’s checking program.