Humanizing the digital experience

 

First Niagara asked us to completely rebuild its website. In six months. How’d we do it? With focus. Determination. A tenacious team. And a few cases of 5-hour ENERGY®.

 

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Home Page

Humanizing the website included engaging visuals and zero bank speak.

first-niagara-borrow

Intuitive navigation. Inviting text. A smiling page.

first-niagara-plan

We listened to the customers and gave them an experience that respected their needs, time and intelligence.

first-niagara-insure

Customer-driven insight, relevant, succinct copy put the customer at ease with the experience and brand.

View The Site