Xeikon digital demand generation “Myths” campaign

 

We busted the myths of digital printing and its so-called limitations in this multichannel campaign that targeted print professionals.

 

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Personalized Mailer

A series of four mailings took the prospect on a myth-busting journey that separated digital printing facts from fiction.

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Xeikon Email

Another strong component of the campaign presented valuable information and a strong offer to engage with Xeikon.

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Xeikon PURL

A personalized landing page provided relevant content about the advantages of Xeikon digital printers and encouraged deeper engagement.