Xeikon digital demand generation “Myths” campaign


We busted the myths of digital printing and its so-called limitations in this multichannel campaign that targeted print professionals.



Personalized Mailer

A series of four mailings took the prospect on a myth-busting journey that separated digital printing facts from fiction.


Xeikon Email

Another strong component of the campaign presented valuable information and a strong offer to engage with Xeikon.


Xeikon PURL

A personalized landing page provided relevant content about the advantages of Xeikon digital printers and encouraged deeper engagement.