Be Brave. A campaign for child sexual abuse


This multi-channel campaign encourages those who suspect child sexual abuse to communicate with experts who can help determine the best course of action.


Bivona TV

This emotional and thought-provoking commercial was created to incite action on those who suspected child abuse


Bivona Print Ads

Bold. Stark. Attention-demanding pages. Each offers an excuse for not getting involved. The copy presents the reason to do just the opposite: Be Brave.


Bivona Out of Home

Simple. Raw. Tough to ignore. Exactly what this campaign needed in this channel.


Bivona Be Brave Website

This site has a strong call to action on every panel.  It encourages involvement and provides important facts and links to more information. 



View The Site