Be Brave. A campaign for child sexual abuse

 

This multi-channel campaign encourages those who suspect child sexual abuse to communicate with experts who can help determine the best course of action.

 

Bivona TV

This emotional and thought-provoking commercial was created to incite action on those who suspected child abuse

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Bivona Print Ads

Bold. Stark. Attention-demanding pages. Each offers an excuse for not getting involved. The copy presents the reason to do just the opposite: Be Brave.

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Bivona Out of Home

Simple. Raw. Tough to ignore. Exactly what this campaign needed in this channel.

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Bivona Be Brave Website

This site has a strong call to action on every panel.  It encourages involvement and provides important facts and links to more information. 

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View The Site