This emotional and thought-provoking commercial was created to incite action on those who suspected child abuse
Bivona Print Ads
Bold. Stark. Attention-demanding pages. Each offers an excuse for not getting involved. The copy presents the reason to do just the opposite: Be Brave.
Bivona Out of Home
Simple. Raw. Tough to ignore. Exactly what this campaign needed in this channel.
Bivona Be Brave Website
This site has a strong call to action on every panel. It encourages involvement and provides important facts and links to more information.