Use the Right Search Metrics to Drive More Cars Into Your Bays

Dan Beca  |  Director of Marketing Technology

July 8, 2016
 

In the automotive services industry, paid search is one of the best ways to acquire new customers and keep current customers coming back. There is an abundance of search data to help marketers measure and optimize their campaigns. But how do you know which metrics to focus on? (Hint: it’s not clicks.) How do you ensure that your paid search program is delivering the maximum value to your business?

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Dan Beca |  Director of Marketing Technology
Dan develops digital and web strategies. His areas of expertise include business analysis, requirements gathering, business process development, web development, application development, database design, data analysis, digital marketing, email marketing, search engine marketing/optimization, and mobile marketing.

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