In B2B demand generation, much has changed over the last 20 years. Where we once focused on controlling the sales process, we now focus on understanding the buyer’s journey, since it is the buyer who’s driving the bus. But at the end of the day, it’s still about people buying from people. You can have all the technology in the world, all the marketing automation on the planet, the best CRM at your fingertips … but never forget that it is a human being or team of human beings who will make the ultimate buying decision.Download the PDF
Jeff Cleary | Managing Director
Jeff, a University of Massachusetts grad, worked for others for many years. In 1990, Jeff teamed up with Mike Osborn to form Catalyst. Smart move. In his role as managing director, he continually strives to meet and exceed client expectations as well as his employees’, always ensuring a positive, productive workplace.