How to Build a Marketing Mix Model

William Cao  |  Chief Analytics Officer

January 23, 2017

A marketing mix model quantifies the sales impact of your marketing activities and tells you how to allocate your future dollars.  It’s like having a crystal ball for all of your media spend. 

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William Cao
William has earned an MBA from The University of Chicago Booth School of Business, an MS in statistics from Kansas State University, and an MS in applied mathematics from Southeast University. William and his team provide data and analytic leadership to Catalyst’s clients.

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