White Papers

Finding the Gaps in Your Retail Banking Customer Experience

March 1, 2017  |  Learn how to create a customer journey map to pinpoint gaps in your customers’ experiences and use them to gain a competitive advantage.

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Finding the Gaps in Your Retail Customer Experience

February 16, 2017  |  Learn how to create a customer journey map to pinpoint gaps in your customers’ experiences and use them to gain a competitive advantage.

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More Effective Omnichannel Marketing for Retailers

February 16, 2017  |  In this white paper, you’ll learn how to assess your objectives, people, data, and systems to build the infrastructure necessary to achieve a holistic customer view and significantly improve omnichannel marketing programs.

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7 Ways to Make Your B2B Lead Management Program Fail

February 7, 2017  |  Too many B2B companies make the same basic mistakes when developing a lead management program.

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The Right Search Metrics for the Retail Industry

February 6, 2017  |  The secret to paid search programs that can actually produce in-store traffic.

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How to Build a Marketing Mix Model

January 23, 2017  |  Quantify and optimize your future marketing spend.

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A New Guide to Effective B2B Demand Generation

August 12, 2016  |  In B2B demand generation, much has changed over the last 20 years. But it’s still about people buying from people.

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Use the Right Search Metrics to Drive More Cars Into Your Bays

July 8, 2016  |  Learn how to develop paid search programs that focus on metrics that matter and deliver more cars through your bays.

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Maximize Your Investment in CX Discovery and Planning

March 2, 2016  |  This white paper demonstrates how to create and use the three core building blocks of CX to align initiatives with customers’ desires, meet internal stakeholder objectives, and focus on those initiatives most likely to yield positive ROI.

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How Banks Can Create CX Maps

January 11, 2016  |  This white paper, designed for financial services organizations, will show you how to build a customer experience map and create an actionable framework for improving your customers’ experiences at every stage of the life cycle.

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