The Right Search Metrics for the Retail Industry

Dan Beca  |  Director of Marketing Technology

February 6, 2017
 

In the retail industry, paid search can help you drive online customers to your brick-and-mortar stores. But there’s a secret to doing it the right way. This white paper will introduce  you to better metrics and show you new ways to use them to help tie online traffic to in-store sales.

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Dan Beca |  Director of Marketing Technology
Dan develops digital and web strategies. His areas of expertise include business analysis, requirements gathering, business process development, web development, application development, database design, data analysis, digital marketing, email marketing, search engine marketing/optimization, and mobile marketing.

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