The Right Mobile Strategy for Your Website

Justin Morelli  |  UX Developer

April 16, 2014

With 30%–60% of website traffic coming from a mobile device, it’s a given that you need a mobile version of your site. But how do you deliver the best experience with your mobile strategy to drive conversions and meet business goals?

This paper will explore the pros and cons of using responsive design, adaptive design or device-specific sites and tell you which to consider for building the best mobile experiences.

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Justin Morelli
Justin’s a multichannel marketing strategist, user experience designer and business analyst who specializes in aligning user experiences with business goals. His passions are usability and interface design, particularly in wireframes and prototypes, and he’s particularly fond of his rolling whiteboard.

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