Viewpoints

Omnichannel Marketing Tips for Retail Stores

March 22, 2017  |  Technology has wreaked havoc on the retail landscape. In order to compete, brick-and-mortar stores must embrace it and create an integrated online and offline environment that satisfies their customers.

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A More Customer-Empathetic SXSW Interactive

April 5, 2016  |  Before mapping the customer journey, you need customer empathy. Here are three ways to gain customer empathy, courtesy of SXSW.

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Would You Like Brakes With That?

March 2, 2016  |  In automotive services marketing, a “next sell” works better than an upsell.

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Centralized or Distributed Marketing

January 13, 2016  |  Franchises can achieve brand control by centralizing distribution of campaign communications while giving franchisees the flexibility to localize offers and content.

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Responsive Email Design: 3 How-to Steps

September 16, 2014  |  Responsive emails receive a 21% higher click-to-open rate than conventional emails. But designing and coding them can be challenging. In this paper, we’ll provide some dos and don’ts for designing great responsive emails.

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The Right Mobile Strategy for Your Website

April 16, 2014  |  This paper explores the pros and cons of using responsive design, adaptive design or device-specific sites and tell you which to consider to build the best mobile experience.

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5 Digital Trends That Boost Revenue

March 4, 2014  |  Use these 5 predictions to help shape your bank’s digital marketing strategy in 2014 and beyond.

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