Kodak asked Catalyst to launch a global campaign that delivers the value proposition of its solutions-based approach for Unified Workflow. We leveraged high-impact direct marketing to generate demand and highly qualified leads and establish Kodak as the workflow and software leader in the printing industry.
This intensely targeted multitouch campaign included online, offline and a strong telemarketing effort. Variable data printing was used to version the dimensional marketing package, based on audience segment, as well as a personalized URL page. The campaign achieved a 13.3% overall lead rate.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
