Kodak understands unique printing environments and wanted to reach out beyond the commercial print space to deliver that message to in-plant operations and digital service bureaus. An eye-catching dimensional package was produced using a combination of traditional offset and variable data printing technology. Since we believe everyone is a consumer at heart, an ice cream scoop was included in every package mailed and every responder received a fun offer of free ice cream.
Catalyst knew Kodak needed to make a splash with this audience-not only with exciting offers and creative, but with personalized online and offline messaging. Nine percent responded with completed surveys online and follow-up telemarketing generated a 13% lead rate-over $6 million in the pipeline!
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
