Even though M&T Bank's products were Web-based, it didn't have a demo feature, so its sales force was unable to showcase its web-based tools/solutions for commercial customers. Catalyst worked with M&T sales and product management teams to create a solution that would accurately represent all features and functions of the products in order to differentiate M&T from competitors and help close deals.
We developed demo websites for each product. The acceptance and feedback from the sales force was tremendous; they were able to sit down and walk the client or prospect through the product's features/functions and show that M&T understands what's important in their business.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
