In B2B marketing, it's an axiom that 20% of your customers will produce 80% of your business. But how many people actually identify who that 20% is?
If you're interested in learning how to determine who your most valuable customers are, read what Director of Analytics Steve Khederian has to say in the March 9 issue of Direct Marketing News. Or give Mark D'Amico a call at 585.453.8338 to learn how the 80/20 rule applies to your business.
http://www.dmnews.com/segment-a-b-to-b-base-into-high-and-low-value/article/198007/
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
