PowerUp Profit: Seize the Data
Thursday, February 17
2:00pm ET
The printer’s role in the world of data is growing more fundamental than just doing a bit of cleansing. Marketing lists, the segmentation, interpretation, profiling and analysis of data--these are things printers need to understand.
Register for this free webinar to learn:
- What the data aspects of a direct marketing campaign actually are
- The internal skills necessary for data analysis
- Options if you don’t have in-house assets, including partnering with another company
- How to increase your ability to respond to data in a quick and timely manner
- How your peers in the printing industry are succeeding by using data
Featuring: Kevin Seaman, Director of Analytics, Catalyst
Moderator: Barb Pellow, Group Director, InfoTrends
Duration: One hour
Cost: Free to register/attend!
Presented by: Printing Impressions & In-Plant Graphics
Sponsored by: Konica Minolta
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
