Kodak created a new family of revolutionary digital flexo printing plates for the package printing market. Catalyst developed a two-phased, multitouch demand generation campaign that showcased the new technology's capabilities. We mailed a candy-filled pouch highlighting the advantages of the new system through its packaging design and print quality.
This campaign launched years before the technology was widely available, positioning Kodak as the leader in the market. Prospects were impressed with the quality of the showcase creative-it was memorable, paved the way for our outbound telemarketing and garnered impressive results.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
