When Valvoline's Engine Guarantee program first launched, the customer had to go through many steps to enroll--visit a Website, input a lot of detailed information (such as VIN #), and click through multiple pages. In the interest of increasing enrollment, Catalyst sought to simplify the process by leveraging customer data. Customers were sent an email with a simple option: click a button and be enrolled. We actually embedded the customer data directly into the email so no further steps were required. This Click-to-Enroll email significantly increased enrollment.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
