Catalyst has been honored by the Ad Council of Rochester with the 2010 W.B. Potter Founder's Award for its recent One City Connection Campaign. The campaign, a partnership between the City of Rochester and United Way of Greater Rochester, promotes volunteerism through print advertising, billboards, radio, and online banner advertising. Prospective volunteers are encouraged to visit www.onecityconnection.org to learn more about different volunteer opportunities.
"Most people understand the benefits of volunteering - they know it is good for the community and the right thing to do - but it's often difficult to get them to take that first step," said Karen Menachof, Catalyst's chief client officer, and a director-at-large for the Ad Council of Rochester. "So we focused on getting people to think about the unexpected benefits of volunteering, such as the joy they experience from the personal relationships they develop. In each ad we not only feature a specific volunteer opportunity, we reinforce the idea that it is one of just many ways to make a difference in our community. This strategy makes it easy to add additional volunteer opportunities over time, and it gives the campaign a life beyond its original execution."
Photography for the ads was donated by John Myers.
Menachof said Catalyst had supported the work of the Ad Council and the United Way for over 20 years. "We have a long history of encouraging volunteerism among our employees," she said. "When they take on important causes, we back them up 100 percent. We consider it a right and a responsibility for successful organizations like ours not only to give back to our community, but to encourage our employees to do the same."
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
