Kodak wanted to launch and promote its new ScanMate desktop scanner in the already highly saturated SOHO market. They turned to Catalyst for a plan to communicate with the audience on a regular basis-not just a one-time mailing. We would do this by educating prospects on key concepts and products and engaging them on their terms, keeping the Kodak name top of mind.
We used a combination of PURLs, oversized postcards, microsites, emails and follow-up mailings that created buzz and excitement and incited response. In fact, our multitouch approach of integrating
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
