Catalyst (formerly Catalyst Direct) today announced three new hires to meet increased demand for the agency's services, particularly in digital marketing.
Mark D'Amico, a 20-year veteran in direct marketing, database marketing, interactive marketing, and loyalty marketing was hired as a new account director. D'Amico's account experience includes Xerox, New York Life, Comcast, Time Warner, Pfizer, and Hallmark, among others. He holds a bachelor's degree in organizational management from Roberts Wesleyan College.
Jordan Bate joins Catalyst as a data analyst on the analytics team. Bate is a former project analyst at the University of Rochester, where he developed website benchmarking initiatives. He holds an MBA in brand management and marketing as well as an MS in marketing from the Simon School at the University of Rochester.
MaryAnn Collins is a new project manager responsible for implementing strategic plans and managing workflow. Collins, most recently with IBM, brings more than 20 years of experience in direct and digital marketing, telemarketing and sales to Catalyst. She is currently completing certification as a Project Management Professional (PMP) and holds a bachelor's degree from Adrian College.
Catalyst is currently recruiting for several more positions, including an account planner, an executive creative director and a senior digital account executive. The agency said it is also looking to add another project manager and quality assurance analyst.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
