Mobile marketing is on the rise and Catalyst helped Valvoline Instant Oil Change get in on the ground floor. Catalyst helped launch a mobile coupon campaign to first determine whether its customers were receptive to engaging in mobile marketing, and to gauge interest. We included mobile calls to action on current interactive marketing initiatives, such as email, SEM, landing pages and on the vioc.com home page. Unique keywords and coupon codes were assigned to each initiative to track usage and redemption.
Catalyst found that customers were receptive to mobile calls to action. A significant percent of customers exposed to mobile calls to action were willing to text to receive an offer.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
