Pet owners don't believe their money woes matter to their pets, and that's beneficial to the owner, according to a new study of 400 Americans fielded by independent digital direct agency, Catalyst Direct. Of respondents polled, a majority stated that their pet's emotional support and nonjudgmental attitude are key to helping them survive these challenging times.
Other surveys have documented the many benefits of the relationship between the owner and their pet(s). What makes Catalyst's study unique is, the company looked specifically at the benefits dogs and cats provide in helping owners deal with personal pressures brought on by a tough economy.
Pet owners are experiencing all kinds of stress due to the uncertain economy: 73% are more worried about finances; 64% are more anxious; 59% are less confident, and 32% believe it has impacted their sense of identity.
Conversely, pet owners credit their dogs and cats with helping them cope in a number of ways: 89% say their pets help them deal with the stresses of life; 83% value the steady presence their pets provide in an uncertain economy and 86% value their pets' appreciation, despite their own concerns about finances and job security.
When asked about spending cuts, pet owners stated that they would be willing to compromise on personal purchases before cutting back on purchases for their dogs and cats: 79% would reduce spending on vacations; 77% on clothing; 49% on certain personal/family food items; 41% Internet/cable and 41% on gas.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
