It's no surprise that the maker of the world's first engine oil offered the world's first engine guarantee. Drivers could register to participate in the Valvoline Engine Guarantee program via a simple three-step process at valvoline.com, then use Valvoline motor oil regularly, and their engine can be guaranteed up to 300,000 miles.
To help maintain compliance in the program, Catalyst developed cross-channel initiatives: mail reminders were sent out, as well as the option to choose email or mobile reminders-all continually improved across multiple channels.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
