Eastman Kodak’s Entertainment Imaging Division had a common email marketing challenge: subscribers were leaving or disengaging faster than they were being added. They approached Catalyst, a Rochester, New York-based direct and digital marketing agency, to help them attract new, high-quality email subscribers and integrate their social channels into the marketing mix. The resulting strategies and tactics, which included organic growth and cross-channel integration, will be presented by Lora Downie, Catalyst’s Digital Analyst-Email Specialist, at ExactTarget’s prestigious Connections 2011 conference, to be held September 13-15 in Indianapolis, Indiana.
Presenting in the “Grow: How to Acquire Email Subscribers, Facebook Fans, & Twitter Followers” track, Downie will detail how the partnership between Kodak and Catalyst, capitalizing on the ExactTarget email platform, has paved the way for growth in Kodak Entertainment Imaging’s email subscriber and social community bases.
Downie said she would cover a capture audit approach, reactivation strategy, website optimization tricks, event marketing and text message integration, and tips to acquire social media and community followers. She will be joined by Alyson Shurtliff, internet marketing manager for Eastman Kodak Entertainment Imaging.
Connections 2011 attracts more than 3,000 of the world's top internet marketers. For more information or to register, visit http://www.connections2011.com/.
About Kodak Entertainment Imaging
As the world’s foremost imaging innovator, Kodak (www.kodak.com) helps consumers, businesses and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit www.kodak.com.To learn more about Kodak Entertainment Imaging, visit www.kodak.com/go/motion, or follow Kodak on Twitter @Kodak_ShootFilm and on Facebook at www.facebook.com/KodakMotionPictureFilm.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
