Learn how Catalyst overhauled Kodak Motion Picture Film’s capture page, added more opt-ins, initiated triggered emails, and integrated social media channels to grow Kodak’s Entertainment Imaging email audience by a whopping 33%. Add to that a 143% increase in Twitter followers, 53% increase in YouTube subscribers, and a 4% increase in Facebook fans.
“The Kodak Entertainment Imaging case study is a perfect example of how focusing on the right things and making small changes can drive results. Their team is such a pleasure to work with – they understand permission based marketing and they are reaping the rewards,” said Lora Downie, Catalyst’s email strategist, who developed the program.
Read the full case study on MarketingSherpa’s web site here:
List Growth Tactics: How Kodak added 33% more email subscribers and 53% more YouTube followers
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
