Kevin Seaman, Catalyst's Director of Analytics, will be a featured speaker at Publishing Xchange, March 22-24, 2011, Walter E. Washington Convention Center, Washington DC.
Seaman will be a panelist in a session titled "Cross-Media Services: Making Data Work" along with Barb Pellow, Group Director, InfoTrends, and Scott Dubois, VP, Cross-Media Services & Marketing, Reynolds DeWalt. He will address the importance of using analytics to make data driven decisions and the role that printers and publishers can play in increasing their clients' response rates, delivering significantly improved business results, and driving marketing programs to increased accountability. The session takes place Wednesday, March 23, at 10:15 a.m.
The conference, which is co-located with the On Demand Expo and with Info360, is organized by InfoTrends. It features four tracks dedicated to publishing, marketing, print, and tools and technology. Attendees include professionals involved in publishing magazines, books, and self-published content as well as marketing professionals in agencies, designers, in-plant, and printers. The event marks the first time digital publishing, digital print and enterprise information management will be brought together in one exposition. Anticipated attendance is more than 20,000.
For more information and to register, visit www.publishingxchange.com
About InfoTrends
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
