Catalyst, a Rochester, New York-based direct and digital marketing agency, has hired Ken Fitzgerald as the agency’s new executive creative director.
Fitzgerald was a senior vice president and executive creative director at Digitas for ten years. While in the Chicago office, he won major accounts including Nokia, Whirlpool, Jenn-Air, Maytag, and Amana. He also developed all direct marketing efforts for AT&T for nine years.
Prior to Digitas, Fitzgerald was a senior vice president and creative director for Kovel Kresser & Partners, Los Angeles, where he won the direct marketing business for Kaiser Permanente, Bally’s Fitness, Nintendo, and Countrywide Mortgages. He has also held senior creative positions at Bowes, Dentsu & Partners and Dentsu Young & Rubicam.
Most recently, Fitzgerald was an executive vice president and executive creative director at FKM Agency in Houston.
His portfolio includes four CLIO Awards and two Caples Awards, among many others. He has also served as a CLIO Awards judge for TV, radio and print for nine years and judged the Caples Awards for two years.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
