United Way of Greater Rochester and the City of Rochester created the OneCity Connection initiative to improve the number of volunteers, volunteer hours and retention rate. The program had to move people from intention to action by promoting volunteerism as fun and personally rewarding.
Our campaign focused on volunteers enjoying the unexpected personal benefits of volunteering and included a website, radio, magazine, newspaper and billboard advertising. Immediately after the campaign launched, site traffic improved significantly, with about 10 percent of the traffic continuing to explore even more volunteer opportunities.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
