GE Money embarked on a joint venture with a major retail client to promote its credit card programs. They needed to create a web experience that was consistent with their brand, yet included easy-to-understand transactional pages.
Catalyst bridged the gap between brand consistency and a more unified experience by providing a clear comparison between cards and a straightforward explanation of features, revising the information architecture and design, revamping the consumer and business credit center, creating a new credit card informational page for each product, integrating online account management sign-up and log-in, and developing an interactive card selector tool. The relaunched pages significantly increased the application completion rate.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
