Rochester, NY, August 06, 2010
Catalyst was selected from five competing Rochester agencies to develop a robust new web site for Hillside Family of Agencies. The site, which launched April 12, allows Hillside Family of Agencies to better connect with the community, which includes parents, youth, donors, and strategic partners. In addition to updated graphics, the new site significantly improves the user experience through customizable search options, informative podcasts, rich content, and interactive elements.
According to Jennifer Bacci, director of marketing for Hillside Family of Agencies, agencies considered for the project were required to meet 18 distinct criteria. "The top two were the ability to measure results and the ability to provide in-depth tracking. When we applied those criteria, and considered extensive web experience, Catalyst clearly came out on top," she said.
The Hillside.com site utilizes the industry-leading platform developed by Ektron, Inc., a Catalyst partner and the recipient of numerous industry accolades including the 2009 Gartner Magic Quadrant for Web Content Management, the 2009 Gartner Magic Quadrant for Social Software and EContent Magazine's Top 100 Companies that Matter Most. Ektron's content management system allows Hillside Family of Agencies to easily update and add content without further help or incurring costs from an outside vendor.
The site is supported with a multi-channel, integrated marketing campaign that includes radio, print, and display advertising. Visitors to the site are encouraged to register with an offer for a free CD containing interviews from popular Hillside Family Forum radio broadcasts.
Bacci recommends partnering with an outside agency before embarking on a project of this scope. "When you don't have the internal resources, hire an expert who does this every day," she said. She said they have had a wonderful partnership with Catalyst Direct. "I continue to be impressed by their ability to connect with all of our internal clients and navigate through different areas such as IT and marketing," Bacci said. "They are open-minded - they take our ideas and put great solutions behind them."
About Hillside Family of Agencies
Hillside Family of Agencies (www.hillside.com) is a family and children services organization that provides child welfare, mental health, youth development, juvenile justice, special education, and developmental disabilities services across central and western New York. Hillside Family of Agencies is comprised of affiliates Crestwood Children's Center, Crestwood Children's Foundation, Hillside Children's Center, Hillside Children's Foundation, Hillside Work-Scholarship Connection, and Snell Farm Children's Center.
About Catalyst
Catalyst (www.catalystinc.com) combines innate curiosity and inquisitiveness with hardcore analytics, deep customer insight and a measurement mindset to deliver a 3-D view of your customers, online and offline. We call it Science + Soul. Headquartered in Rochester, NY, our clients include Assurant Health, Bausch & Lomb, Eastman Kodak Company, GE Money, The Goodyear Tire & Rubber Company, ITT, and Valvoline, among others.
