ITT Oil & Gas products and services are scattered across three management companies with multiple Value Centers. Catalyst was asked to develop a print and interactive campaign to promote the ITT Oil & Gas solution, help drive sales leads, and learn what prospects want and where they are in the consideration cycle.
Catalyst created a microsite that continues to educate the audience on the myriad of products and services offered under the ITT brand; also included were customer emails and internal sales emails for tracking purposes. The campaign saw a prospect response rate of 1.7%, exceeding the industry average of 0.75% - 1.5%. Pageviews averaged 6.74 per visit, with a low abandon rate.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
