Karen Menachof, Catalyst’s chief client officer, has been selected to facilitate a conference session on cross-channel insights at Frost & Sullivan’s prestigious 12th Annual MARKETING WORLD Executive MindXchange, February 8-10, 2011, New Orleans, Louisiana.
On Wednesday, February 9 Menachof will lead a session titled “Leverage Insights across Channels to Get More Juice for the Squeeze.” The session will explore the importance of generating cross-channel insights for enhanced brand experience.
“Many marketers are good at using data to optimize performance within channels,” Menachof said, “but only a few use that data to generate insights that inform the customer experience across channels. We’re going to do a deep-dive into best practices to generate cross-channel insights, look at some successful programs, and explore innovative ways to structure organizations to eliminate siloed thinking.”
Menachof will also moderate a Top Takeaways panel on Thursday, February 10.
Frost & Sullivan’s MARKETING WORLD Executive MindXchange is an annual conference and networking event that attracts about 200 Fortune 1000 senior marketing executives. The event includes 19 interactive sessions on sales and marketing leadership and strategy, tactical execution of marketing strategy, savvy social marketing, and best practices from the nation’s top marketing innovators. Catalyst is a featured solution provider.
To learn more about MARKETING WORLD or to register, visit Marketing World or call 1.877.GOFROST.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
