For AAA, database segmentation has held the key to improved acquisition, retention and win-back. In addition to Customer Value Analysis, Catalyst initiated predictive modeling for AAA of Western and Central New York that produced stunning results. By appling data-driven insights to every aspect of AAA's marketing, we were able to develop a communications strategy that yielded more profitable members at a lower cost-per-member.
We're proud to have had our work featured in the June 15 issue of Direct Marketing News.
/media/43025/dm news aaa article.pdf
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
