Catalyst and Valvoline Instant Oil Change launched a highly successful SEM coupon redemption campaign to improve location traffic. In just over a year, there was a significant increase in coupon redemption and in the number of new customers.
Through these SEM campaigns, and by testing different offers, we also found that online search was an effective and less expensive way of acquiring customers, compared to reaching them by mail.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
