Violet plates represent a significant revenue opportunity in the small to medium commercial print market. Kodak product ranges from comparable to superior in relation to the competition. But Kodak was late to the game and awareness and market share were all but nonexistent. Catalyst had to effectively "relaunch" the product into the marketplace.
1,000 high-potential prospects with a competitive product were mailed and called to create some excitement in the marketplace. A free box of plates was offered to educate and drive trial usage. Qualified leads were passed through to the Kodak Certified Dealer Network for follow-up, offer fulfillment and a product demo. The highly successful campaign achieved 233 qualified leads.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
