Catalyst won one of BtoB Magazine’s best creative awards of 2009 in the Nontraditional category for our “Catalyst Bat Phone.” Our goal in this mailing, targeted to editors of advertising industry publications, was to either write articles for these publications, be written about, and/or be contacted and sourced as industry experts.
We scheduled meetings with editors of leading industry-based trade magazines in NYC. Realizing that they are constantly approached by agencies for story and PR opportunities, we knew we had to differentiate ourselves. We also wanted to make it easy for these editors to contact us when they needed a resource or industry expert. The best way to accomplish these tasks was to do what we do best — make an impact with a unique, relevant and useful door-breaker. We succeeded.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
