Catalyst 2010

Rochester, NY, August 01, 2010

For the third time Catalyst has been named one of BtoB Magazine's top agencies, acknowledging the agency's prowess in B2B cross-channel marketing and analytics.  Catalyst is the only agency in Rochester named to the prestigious list and shares the accolade with some of the largest B2B shops across the nation.  Factors in determining BtoB Magazine's top agency list include percentage revenue of B2B business, client relationships, creativity, cross-channel programs, and their resulting success metrics.

To qualify for the award, Catalyst submitted winning campaigns for Carestream Health and Eastman Kodak Company.

"These campaigns epitomized the way we go about things at Catalyst," said Jeff Cleary, managing director.  "We understand specific audiences, how they gather information and make purchase decisions.  We know how to target them online and offline, wherever they want to start a conversation.  We continuously test, revise, react, and improve to optimize business outcomes across all channels.

"This holistic thinking is part of the Catalyst DNA," he said.  "It's what delivers game-changing results."

Carestream Health, a global provider of dental and medical imaging systems and healthcare IT solutions, engaged Catalyst to streamline brand awareness, develop a consistent identity, identify and establish relationships with key decision makers, and engage and educate prospects for further dialogue.  Catalyst developed a multi-touch integrated lead generation campaign that included email with personalized landing pages, direct mail and telemarketing to reach key decision makers in community hospitals.

The campaign exceeded the client's expectations-generating an overall response rate that was significantly higher than industry standard, while promoting recall and receptivity to a next-level sales conversation.

Kodak, a Catalyst client for 20 years, asked Catalyst to develop a prospect nurturing campaign to grow market share for its D2L workflow solution, an automated controlled process that powers workflow, collaboration, and color across the global enterprise.  Catalyst developed a multitouch integrated campaign designed to position Kodak as a leading resource for marketing automation.  The campaign built a community of Fortune 1000 prospects and current customers utilizing outreach direct mail, nonresponder email, and a personalized URL.  A content-rich microsite offered Webinars, case studies, white papers, demos, brochures, blogs, a message board, and third-party contributions to educate and foster open communications.

In addition to Eastman Kodak Company and Carestream Health, Catalyst's business-to-business clients include Valvoline Instant Oil Change, ITT Corp., and Standard Register.