Catalyst's work with the Kodak i4000 Scanner Series was featured in two major industry publications today. DMNews interviewed Frank Magnera, Catalyst account director, and Kodak client Mark Neff, director of marketing for document imaging for the US and Canada, for an article in their online edition. In addition, BtoB Magazine announced our selection by Kodak to launch the product with supporting marketing programs, including on- and offline, as well as lead nurturing. Read the articles at:
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
