Catalyst developed a Web site that helped Valvoline Instant Oil Change franchisees manage and control virtually all of their direct marketing needs. It allowed them to access, create, edit, and revise on the fly in order to successfully manage their direct marketing programs--and saved them time and money in the process.
The site contained tools that allowed users to manage and update artwork, correct invalid addresses, customize store Web pages and more. It also included an ROI calculator and the ability to run, receive and analyze up-to-date direct mail reporting for their individual businesses. These tools resulted in dramatic increases in program participation among franchisees.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
