Rochester, NY, March 19, 2012
Catalyst, a direct and digital marketing agency in Rochester, New York, has been named to BtoB Magazine’s prestigious 2012 Top Agency list. This marks the fourth consecutive year Catalyst has won the distinction.
“A significant percent of our agency business is business-to-business,” said Jeff Cleary, Catalyst’s managing director and author of the white paper: It’s the Relationship, Stupid: Bridging the Gap Between Lead Generation and Marketing Automation.
“We’ve had a great deal of success developing lead generation, nurturing and scoring programs for Fortune 1000 companies, as well as CRM initiatives,” he said. “Having our work recognized by BtoB Magazine—the number one business-to-business marketing strategy magazine—is something we’re really proud of.”
Catalyst’s business-to-business clients include Eastman Kodak Company, Océ, Heraeus Kulzer, Valvoline, Assurant Health, and Xeikon, among others. The agency recently won MarketingSherpa’s 2011 Best of Show: B2B award for an integrated multi-channel program that launched a new scanner series for Kodak. The program resulted in a 23 percent lead rate.
For a complimentary copy of It’s the Relationship Stupid: Bridging the Gap Between Lead Generation and Marketing Automation, click here.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
