As the authority on print, Kodak wanted to leverage a brand strategy that would provide a value-add across a multitude of industries. Kodak would provide those who rely on print every day—essentially everyone—with an online resource destination that included information to support the power of print. Oh, and by the way, it’d actually be a fun read with a real personality.
In the first month, the Print Ambassador Web site that Catalyst created for Kodak had more than 5,000 site visits and generated more than 100 leads.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
