Weyerhaeuser had never implemented a direct marketing strategy in their Business-to-Business efforts. They selected Catalyst to develop a comprehensive direct marketing program to promote the Retail Experience Network, generate buzz in the market, create demand and deliver leads for the sales force.
We developed an engaging, multitouch, integrated online and offline campaign, including a strong telemarketing effort. The campaign educated key decision makers in targeted companies on the Retail Experience Network. Catalyst generated a 17% lead rate, well above the industry standard of 8% to 12%.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
