To support its eye vitamin product lines, Bausch + Lomb developed the Joy of Site program for those suffering from or at risk for developing age-related macular degeneration (AMD). Catalyst was tasked with improving communication vehicles to increase compliance and trial among members.
Catalyst redesigned and improved communications to current members, focusing on accurately segmenting the audiences in order to provide more relevant content and offers. We further segmented coupon offers based on previous redemption behavior and established a referral element. After only two mailings of a new format, coupon redemptions and trials increased. The first product recommended in a newly designed newsletter sold out and calls to a reference hotline increased.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
