The Center needed a new website that would help parents bridge the gap between the anxiety following their child's developmental delay diagnosis and the sense of relief after learning there is help. The site also needed to increase awareness, permit online donations, and recruit employees.
Catalyst conducted a workshop and in-depth research with the Mary Cariola team to ensure that the site met their objectives, rather than delivering a site based on what's perceived as unnecessarily flashy. We then created a visually appealing site that is feature-rich, content-deep and easy to use. It provides hope and education to parents, informs the community, allows donors to donate online, and attracts quality teachers and staff.
About Catalyst
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.
