1 of 5 Search Engine Marketing
To acquire new customers, we launch multitargeted SEM campaigns that focus direct traffic through coupons, location-finding services and local promotions. All actions are tracked and reported via downloads, page views and store visits.
2 of 5 Direct Mail
Millions of data-rich postcards are mailed to acquire and maintain Valvoline’s customer base. Relevant, personalized messages and offers are targeted by using data and analytics, using over 120 variations of creative that speak to the audience.
3 of 5 Landing Page and Locator
Catalyst created a series of location-finding online tools and store-specific Web pages to help drive traffic to corporate and franchise stores. We track the analytics and use that to create new and optimize existing programs.
4 of 5 Emails
In conjunction with our other channel programs, we send out personalized emails with close to 100 creative variations to maintain frequency in customers’ oil changes, promote special offers, encourage cross-sell opportunities and drive back lost customers.
5 of 5 NADA Conference
We run multiple campaigns for Valvoline, including in the B2B space. This multichannel campaign, which achieved response rates well above the industry norm, included a dimensional mailing that drove online registration and ultimately increased traffic to the Valvoline booth at an annual national trade show.
