1 of 3 Kodak ScanMate
In order to promote a new product for the SOHO audience, Catalyst developed personalized emails, direct mail and PURLs to build pre-launch buzz, and encourage immediate purchase at launch. Momentum is sustained through an ongoing nurturing effort. A Microsite also educates on the product, shows how it works for different verticals, provides third-party industry content and more.
2 of 3 Turn Up the Volume!
Our initial goal was to create awareness and educate a new creative-focused prospective audience. We achieved 340% of the target lead rate goal through compelling dimensional direct mail creative, PURLs and emails.
3 of 3 Design2Launch
This long-term nurturing program utilized tactical elements such as emails, PURLs and direct mail to drive brand managers to a resource website created by Catalyst. It was designed to build community and foster open communication between Kodak, prospects and current customers. Blogs and message boards on the site keep the conversation going—and an online community is born.
