Jill Hewitt to lead CX mapping session at CRM Evolution

Jill Hewitt  |  Customer Experience Designer

April 10, 2015
 

Rochester, New York – Jill Hewitt, a customer experience specialist at Catalyst (Rochester, New York), has been selected to present a session on customer experience mapping at the CRM Evolution 2015 Conference, August 17-19, in New York City. Hewitt’s session, titled “How to Create a Customer Experience Map,” will take place from 3 to 4 p.m., Monday, August 17.

Hewitt, an experienced conference presenter, specializes in designing and evaluating customer interfaces for the Web, touchscreen kiosks, mobile devices, software applications and hardware devices. She has improved customer experiences for major Fortune 1000 brands, including Paychex, UPS and NCR. Hewitt also is a former assistant professor at Rochester Institute of Technology.

Celebrating its 10th anniversary this year, the CRM Evolution Conference is produced by the editors of CRM Magazine. Several hundred senior CRM executives attending the conference will come together to learn how to create better customer engagements, improve customer satisfaction and leverage new technology that will reshape their customer relationships. The CRM Evolution Conference, which is collocated with Customer Service Experience and SpeechTek, also features a Customer Solutions exhibit expo.

According to conference chair Paul Greenberg, the definition of customer engagement is, “the ongoing interactions between the company and the customer, offered by the company, chosen by the customer.” Greenberg says, ”This is the heart of CRM and the outcome that anyone developing a CRM strategy should be looking for.”

For more information on the CRM Evolution Conference, visit www.crmevolution.com.


Jill Hewitt
Jill designs, reviews and evaluates interfaces for the Web, touchscreen kiosks, mobile devices, software applications and hardware devices. She has improved customer experiences for major Fortune 1000 brands, including Paychex, UPS, NCR, and taught at the Rochester Institute of Technology.

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