News Articles

Switching as an Acquisition Strategy to be Featured at The Financial Brand Forum, May 17-19, Las Vegas

May 8, 2017  |  Jim Dellavilla, chief client officer at Catalyst, to lead two sessions on switching as an acquisition strategy in Las Vegas

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Convenience and Efficiency Motivate Today's Shoppers, Says New Research From Catalyst

March 24, 2017  |  Buyers want delivery as fast as ordering a pizza, along with free returns … and they don’t want to interact with salespeople.

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Tara Litchfield Is Catalyst’s New Director of Experience Design

February 6, 2017  |  As Catalyst’s director of experience design, Tara develops engaging and effective experiences for our clients’ customers. She leads research initiatives that uncover new insights, then translates those insights into optimized customer experiences. She has worked with a variety of Fortune 500 clients, including American Express, Honeywell, Kaspersky Lab, Paychex, Sears, Anthropologie, Carpet One, Reebok, Verizon, and Campbell’s Soup, among others.

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Jim Dellavilla, Catalyst Chief Client Officer, Quoted in The Fiscal Times

July 6, 2016  |  How easy is it to switch banks? Beth Braverman, former Money reporter and currently a reporter with The Fiscal Times, gives consumers some tips in “Five Reasons to Break Up With Your Bank,” featured in The Fiscal Times on June 28, 2016.

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New Research From Catalyst Identifies Ways to Get Bank Customers to Switch

June 1, 2016  |  Free research identifies underlying issues and includes specific solutions to improve the bank switching process.

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Making a Difference, Changing Lives: The Nathaniel Rochester School Heroes Project

February 15, 2016  |  It’s been an amazing journey. One that nearly a dozen Catalyst volunteers began about three months ago after a request for assistance came in from Nathaniel Rochester School fifth grade teacher Michelle Cope.

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Catalyst Introduces Easier Version of CatalystLSM™

September 15, 2015  |  Version 4.0 of CatalystLSM, developed by Catalyst, a Rochester, New York-based marketing agency (www.catalystinc.com), sports a new API that makes it easier for franchisers and independent retailers to integrate localized marketing data into other channels, such as Websites and mobile apps.

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Jill Hewitt to lead CX mapping session at CRM Evolution

April 10, 2015  |  Jill Hewitt, a customer experience specialist at Catalyst (Rochester, New York), has been selected to present a session on customer experience mapping at the CRM Evolution 2015 Conference, August 17-19, in New York City. Hewitt’s session, titled “How to Create a Customer Experience Map,” will take place from 3 to 4 p.m., Monday, August 17.

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William Cao joins Catalyst as CAO

March 6, 2014  |  William Cao becomes Catalyst’s new Chief Analytics Officer. Catalyst is a direct and digital marketing agency based in Rochester, New York.

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