News Articles

Tara Litchfield Is Catalyst’s New Director of Experience Design

February 6, 2017  |  As Catalyst’s director of experience design, Tara develops engaging and effective experiences for our clients’ customers. She leads research initiatives that uncover new insights, then translates those insights into optimized customer experiences. She has worked with a variety of Fortune 500 clients, including American Express, Honeywell, Kaspersky Lab, Paychex, Sears, Anthropologie, Carpet One, Reebok, Verizon, and Campbell’s Soup, among others.

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Jim Dellavilla, Catalyst Chief Client Officer, Quoted in The Fiscal Times

July 6, 2016  |  How easy is it to switch banks? Beth Braverman, former Money reporter and currently a reporter with The Fiscal Times, gives consumers some tips in “Five Reasons to Break Up With Your Bank,” featured in The Fiscal Times on June 28, 2016.

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New Research From Catalyst Identifies Ways to Get Bank Customers to Switch

June 1, 2016  |  Free research identifies underlying issues and includes specific solutions to improve the bank switching process.

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Nancy McCrave, Senior Experience Designer, Discusses the Importance of User Experience With Sharpheels.com

May 4, 2016  |  Catalyst senior experience designer Nancy McCrave was recently published on sharpheels.com, a website dedicated to the interests of professional women.

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Making a Difference, Changing Lives: The Nathaniel Rochester School Heroes Project

February 15, 2016  |  It’s been an amazing journey. One that nearly a dozen Catalyst volunteers began about three months ago after a request for assistance came in from Nathaniel Rochester School fifth grade teacher Michelle Cope.

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Nancy McCrave, Catalyst Customer Experience Designer, Featured in January issue of CRM Magazine

January 11, 2016  |  Although customer journey mapping has been around for a while, there is renewed interest in it as the journey becomes increasingly digital. Nancy McCrave, customer experience designer at Catalyst, suggests in CRM Magazine (January 2016) that journey maps are only effective when treated as living, breathing things.

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More Effective Life Cycle Marketing

October 22, 2015  |  Catalyst, a marketing agency specializing in automotive services customer relationship marketing (CRM), has published a new life cycle marketing guide. “Your Guide to More Effective Life Cycle Marketing” details specific programs for each stage of the customer life cycle, from consideration through purchase through repurchase.

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Catalyst Introduces Easier Version of CatalystLSM™

September 15, 2015  |  Version 4.0 of CatalystLSM, developed by Catalyst, a Rochester, New York-based marketing agency (www.catalystinc.com), sports a new API that makes it easier for franchisers and independent retailers to integrate localized marketing data into other channels, such as Websites and mobile apps.

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Catalyst Wins AMA Pinnacle Award for Xeikon Campaign

June 1, 2015  |  Catalyst is honored to have won a gold Pinnacle award from the American Marketing Association for our work with Xeikon Digital Presses.

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Jill Hewitt to lead CX mapping session at CRM Evolution

April 10, 2015  |  Jill Hewitt, a customer experience specialist at Catalyst (Rochester, New York), has been selected to present a session on customer experience mapping at the CRM Evolution 2015 Conference, August 17-19, in New York City. Hewitt’s session, titled “How to Create a Customer Experience Map,” will take place from 3 to 4 p.m., Monday, August 17.

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