Tara Litchfield Is Catalyst’s New Director of Experience Design

Tara Litchfield  |  Director of Experience Design

February 6, 2017
 

Litchfield to head Catalyst’s Rochester, New York, experience design practice

Rochester, New York, February 2 – Catalyst has hired Tara Litchfield to lead its experience design practice. As Director of Experience Design, Litchfield will develop effective customer experiences that will translate into more profitable customer relationships for Catalyst’s clients.

Litchfield holds an MA in visual arts from Emerson College and a BS in psychology from The State University of New York at Albany. She has designed website and e-commerce applications and other digital products for a variety of Fortune 500 clients, including American Express, Honeywell, Kaspersky Lab, Paychex, Sears, Anthropologie, Carpet One, Reebok, Verizon, and Campbell’s Soup, among others.

“Tara is a first-class experience designer who understands how to create better customer experiences that lead to increased profitability,” said Mike Osborn, a Catalyst managing director. “Working closely with Catalyst’s analytics practice, she will develop research-based insights, personas, journey maps, and touch point analyses that help clients understand their customers in new ways, leading to new opportunities.”

Litchfield also will design detailed wireframes, interactive prototypes, and complete visual designs to define and detail customer-focused creative solutions, in addition to information architecture, workflow diagrams, user experience requirement documentation, content strategy, and heuristic evaluations to analyze, define and solve customer experience issues. She will conduct a variety of usability studies to validate and measure a solution’s effectiveness.

Most recently, Tara was a lead experience architect at EffectiveUI, a digital product agency. She also has worked at ITX, Allurent and Euro RSCG. She is married with two children and resides in Penfield, New York.

To learn more about Catalyst solutions for the retail, financial services, automotive services or B2B industries, or to interview Litchfield, call Christian Banach at 585.453.8313 or email: cbanach@catalystinc.com.


About Catalyst

Catalyst is a marketing agency that helps clients develop more profitable customer relationships. We take the guesswork out of marketing decisions by combining our intellectual curiosity and inquisitiveness with hard-core analytics and measurement.

We call it Science + Soul.

It's a powerful combination that improves our clients' marketing, because it yields deeper insights that anticipate customers' needs better.


Tara Litchfield |  Director of Experience Design
As Catalyst’s director of experience design, Tara develops engaging and effective experiences for our clients’ customers. She leads research initiatives that uncover new insights, then translates those insights into optimized customer experiences. She has worked with a variety of Fortune 500 clients, including American Express, Honeywell, Kaspersky Lab, Paychex, Sears, Anthropologie, Carpet One, Reebok, Verizon, and Campbell’s Soup, among others.

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